Post by account_disabled on Nov 14, 2023 6:40:57 GMT
Share contact details and links to social media profiles, refer to (reliable) sources, and show who or which company is behind this page/website. Generate links from websites with high authority (in your industry). 4. New forms of structured data Structured data are short pieces of code that are placed around specific content on a page. This code helps search engines better understand what a page is about and how it is structured. For example, you can indicate your address and telephone number, but also that a page can be classified as a product page or recipe.
In the field of structured data, we have seen two striking changes in the past year. The first is that there are fewer stars ( rich snippets ) in the SERP ( Search Engine Results Page ). Google only seems to show reviews with the 'product' type photo editor schedule. Why this choice and how this will develop in the future is unclear. SEO Trends 2020: Fewer Stars in SERP. However, new rich snippets are also added to the SERP. The second striking change is the display of an FAQ and corresponding answers. As a result, a result takes up twice as much space. So it stands out a lot.
SEO Trends 2020: FAQ in SERP. In this tutorial , Yoast explains how to create an FAQ page and which structured data you use for this. With the Yoast WordPress plugin it is of course a piece of cake. 5. Mobile and desktop results are growing further apart As of July 1, 2019, mobile-first indexing is the default for new websites. Mobile first means that mainly the mobile version of a website is used to assess the ranking of a page. Old and existing websites will continue to be indexed and ranked based on best practices and will receive a notification when they are mobile-first ready.
In the field of structured data, we have seen two striking changes in the past year. The first is that there are fewer stars ( rich snippets ) in the SERP ( Search Engine Results Page ). Google only seems to show reviews with the 'product' type photo editor schedule. Why this choice and how this will develop in the future is unclear. SEO Trends 2020: Fewer Stars in SERP. However, new rich snippets are also added to the SERP. The second striking change is the display of an FAQ and corresponding answers. As a result, a result takes up twice as much space. So it stands out a lot.
SEO Trends 2020: FAQ in SERP. In this tutorial , Yoast explains how to create an FAQ page and which structured data you use for this. With the Yoast WordPress plugin it is of course a piece of cake. 5. Mobile and desktop results are growing further apart As of July 1, 2019, mobile-first indexing is the default for new websites. Mobile first means that mainly the mobile version of a website is used to assess the ranking of a page. Old and existing websites will continue to be indexed and ranked based on best practices and will receive a notification when they are mobile-first ready.