Post by account_disabled on Mar 14, 2024 5:37:52 GMT
A few days ago we published an interesting article dealing with American elections, specifically comparing the Political Digital Marketing strategies of the two candidates, Trump and Clinton, drawing interesting discussion points. If, in the last article, we talked more in depth about Social Media Strategy, today I will talk to you specifically about SEO in politics , in reference to the strategies of the two candidates to be searched for and found on search engines. We will talk about organic search, but also about Adwords, where we will see the investment made by two contenders.
Trump VS Clinton: SEO data As we saw last time, when dealing with SEO, we present Find Your Phone Number the summary table of the summary data of the strategies of the two candidates: screen-2 These data, updated in October, gave us these results (which have changed a bit in the last month especially in terms of domain authority), using the SEMRush.com and Moz.com programs. Specifically, we can see how Trump (in red) achieved an excellent result in terms of average monthly searches and monthly traffic on his website, compared to his challenger, who established himself in terms of ranking relating to organic keywords, with which it is indexed on search engines.
But what was the real visibility of the two candidates on Google? To find out this we use the tool that can help us: Google Trends! In fact, making the comparison between Trump and Clinton in the last 12 months taking into account only the United States (crucial data in an electoral campaign) the graph gives us this result: capture What we can understand from this graph is that, on Google, Trump was much more popular and searched for than Hillary on the web, with a peak on November 8th. Wanting to then provide data referring to popularity also on YouTube and in reference to individual states, here is the result: Result: Trump is more popular on the web than Hillary in all American states, and is also more searched for on YouTube than his contender.
Trump VS Clinton: SEO data As we saw last time, when dealing with SEO, we present Find Your Phone Number the summary table of the summary data of the strategies of the two candidates: screen-2 These data, updated in October, gave us these results (which have changed a bit in the last month especially in terms of domain authority), using the SEMRush.com and Moz.com programs. Specifically, we can see how Trump (in red) achieved an excellent result in terms of average monthly searches and monthly traffic on his website, compared to his challenger, who established himself in terms of ranking relating to organic keywords, with which it is indexed on search engines.
But what was the real visibility of the two candidates on Google? To find out this we use the tool that can help us: Google Trends! In fact, making the comparison between Trump and Clinton in the last 12 months taking into account only the United States (crucial data in an electoral campaign) the graph gives us this result: capture What we can understand from this graph is that, on Google, Trump was much more popular and searched for than Hillary on the web, with a peak on November 8th. Wanting to then provide data referring to popularity also on YouTube and in reference to individual states, here is the result: Result: Trump is more popular on the web than Hillary in all American states, and is also more searched for on YouTube than his contender.